Issue - meetings

(i)        to note the approval of the proposed updated crest by the Lord Lyon;

(ii)       to approve the adoption of the updated ACC crest which will facilitate improved digital and online design;

(iii)      to instruct the Marketing and Design Manager to create brand guidelines for the use of the crest across all services in conjunction with the Communications Policy presented to full council December 2015;

(iv)      to approve implementation of the introduction of the new crest and refreshed brand in a phased manner as assets are naturally replaced over time beginning in Summer 2018; and

(v)       to agree that no consideration by the Council for further rebranding shall be given prior to 2022.

The Committee had before it a report by the Director of Customer Services which proposed a new Aberdeen City Council crest in support of the refreshed corporate brand and sought approval for the crest’s staged introduction across all council services.

The report recommended:-

that the Committee –

(a)       note the approval of the proposed updated crest by the Lord Lyon;

(b)       approve the adoption of the updated ACC crest which will facilitate improved digital and online design;

(c)       instruct the Marketing and Design Manager to create brand guidelines for the use of the crest across all services in conjunction with the Communications Policy presented to full council December 2015; and

(d)       approve implementation of the introduction of the new crest and refreshed brand in a phased manner as assets are naturally replaced over time beginning in Summer 2018.

The Convener, seconded by the Vice Convener moved:-

            that the Committee:-

            (1)        approve the recommendations contained within the report; and

(2)       agree that no consideration by the Council for further rebranding      shall be given prior to 2022.

Councillor Nicoll, seconded by Councillor Dunbar moved as an amendment:-

            that no action be taken by the Committee.

On a division, there voted:- for the motion (5) – the Convener, the Vice Convener and Councillors Boulton, Donnelly and Laing; for the amendment (4) – Councillors Dunbar, Flynn, Nicoll and Yuill.

The Committee resolved:-

to adopt the motion.

In terms of Standing Order 33.1, Councillor Flynn intimated that he would like this matter to be referred to full Council in order for a final decision to be taken. Councillor Flynn was supported by Councillors Dunbar, Nicoll and Yuill.

In terms of Standing Order 33.1, the Convener determined otherwise and ruled that the matter would not be referred to full Council.