(i) to endorse the VisitAberdeenshire Aberdeen & Aberdeenshire Destination Tourism Strategy 2018 – 2023 as attached in Appendix 1;
(ii) to endorse the action plans and priority activities detailed in the Tourism Strategy for 2018 – 2021;
(iii) to instruct the Chief Officer City Growth, following consultation with the Chief Officer Finance and the Head of Commercial and Procurement Service to enter into negotiation with VisitAberdeenshire on a new Service Level Agreement for the 2019 – 2022 period to promote the city, subject to the Councils annual budget setting process; and
(iv) that officers circulate details to members of benchmark information against KPIs including current data against future statistics so that impact could be measured.