Decision details

(i)        to note the approval of the proposed updated crest by the Lord Lyon;

(ii)       to approve the adoption of the updated ACC crest which will facilitate improved digital and online design;

(iii)      to instruct the Marketing and Design Manager to create brand guidelines for the use of the crest across all services in conjunction with the Communications Policy presented to full council December 2015;

(iv)      to approve implementation of the introduction of the new crest and refreshed brand in a phased manner as assets are naturally replaced over time beginning in Summer 2018; and

(v)       to agree that no consideration by the Council for further rebranding shall be given prior to 2022.