Decision details

(i)        to endorse the VisitAberdeenshire Aberdeen & Aberdeenshire Destination Tourism Strategy 2018 – 2023 as attached in Appendix 1;

(ii)       to endorse the action plans and priority activities detailed in the Tourism Strategy for 2018 – 2021;

(iii)      to instruct the Chief Officer City Growth, following consultation with the Chief Officer Finance and the Head of Commercial and Procurement Service to enter into negotiation with VisitAberdeenshire on a new Service Level Agreement for the 2019 – 2022 period to promote the city, subject to the Councils annual budget setting process; and

(iv)      that officers circulate details to members of benchmark information against KPIs including current data against future statistics so that impact could be measured.