Agenda item

With reference to article 15 of the minute of meeting of the Finance, Policy and Resources Committee of 1 February 2018, the Committee had before it a report by the Chief Officer – City Growth which provided details of the development of the VisitAberdeenshire Aberdeen and Aberdeenshire Destination Tourism Strategy 2018-2023, and associated tourism action plans.

The report recommended:-

that the Committee –

(a)       endorse the VisitAberdeenshire Aberdeen & Aberdeenshire Destination Tourism Strategy 2018 – 2023 as attached in Appendix 1;

(b)       endorse the action plans and priority activities detailed in the Tourism Strategy for 2018 – 2021; and

(c)       instruct the Chief Officer City Growth, following consultation with the Chief Officer Finance and the Head of Commercial and Procurement Service to enter into negotiation with VisitAberdeenshire on a new Service Level Agreement for the 2019 – 2022 period to promote the city, subject to the Councils annual budget setting process.

Mr Chris Foy, Chief Executive of VisitAberdeenshire was in attendance and answered various questions from members.

The Committee resolved:-

(i)        to approve the recommendations; and

(ii)       that officers circulate details to members of benchmark information against KPIs including current data against future statistics so that impact could be measured.